In this BlogTalk Radio special (and intro using the new Easy Video Producer), I share the three P’s of why you should take advantage of using video as part of your ministry marketing plan online.

Here’s the full version on my Keys To Be Free Blog Talk Show:

The three p’s center on:

1) The POWER of video online. Recent studies by the Wharton School of Business for one, show that video boosts comprehension and retention by 50% over live presentations. Another study shows that video increases a viewers memory or recall of information shown to them by 50% over print material. Video is shown to convert a potential customer three times higher than printed material.

Ann Sieg just released her latest amazing E-Book called “The Atrraction Marketers Manifesto”, where she quotes some astounding statistics about the internet.

For one, she states, “People are starting to use the internet more than they watch tv..or even read the newspaper.”

She quotes a powerful fact from a recent Jupiter research report that found that more than 25% of the people they studied have cut back on watching TV…so they can spend more time on the internet.

“On top of that,” Ann writes, “18% of people in the study said they were reading newspapers less and getting more information on the internet instead.”

She concludes with the obvious fact, “Thanks to the internet, you can now get your message in front of more prospects than ever before in the history of the world.”

2) Passion

Video is one tool where people can really see your passion on what you enjoy. If you have passion about something, it usually means you know quite a bit about the subject. With video you can get that visual connection to create a lasting impression. You can connect emotionally, personally, showing forth your own integrity. You can’t fake passion. You build trust as you share your knowledge and passion.

3) Prepares

Video prepares your viewer to receive more from you. You can impact them giving them a call to action. You can blend your message and personality giving them a desire to want more from you.

For example, you could be a traveling evangelist sharing the Word with your video ministry. Someone could see you and think “Hey, I want him to come to my church and preach.”

One great example I point to often is my client and friend Rev. Harriet Bradley. She has a passion to share the Word and help people be healed emotionally from past abuse and pain. She has now incorporated video into her ministry marketing plan sharing the wisdom she has with her viewers. They in turn can see her, find her online at JustJesusTV or FaceBook, and ask her to do a weekend seminar.

So How DO I Do This? What’s THE Solution?

So you can see the some of the many reasons why you want to incorporate video, but you ask, “HOW”??

You are not technically inclined. You may not really care for learning about cameras and microphones but you want to use video.

Now, with the The Easy Video Producer, you can have a tool that is not only free and easy to use but also gives you tools to put that video onto your own ministry pages, Facebook, opt in page, or on your blog.

Here’s a video explaining just how easy this is to do:

I’d love to share more information regarding using video in your ministry marketing plan whether it involves your music, your church, or some other form of ministry.

Currently I’m putting together a New Video Series (to go with the first basic instructional video series) that will cover such topics as: “Why Video Marketing?, “Understanding The Power of Video”, “How to Stream Your Video Live”, and “Keys to Using The Easy Video Producer”……

Let’s see you go forward in the direction of your destiny with your ministry!

The market plan consists of four “P’s”:

Passion

What are you passionate about or what do you enjoy doing? If you find something that you enjoy where the time just flies by when you are in the midst of doing this, you probably have found a passion.

I have a brother (the oldest of four brothers) who gave me some valuable wisdom at a young age. He told me if I found something I loved, and could make a living doing it, I needed to pursue it.

After a failed golfing career, I remembered his advice and thought about what I really enjoyed. Well, I loved Christian Music. I used to make mixes of Christian music on tapes with my voice as a “dj” speaking encouragement in between the songs. Time flew by when I was in the midst of one of these creations as I considered the theme of the tape, pondered which Christian songs to select, and what order to have them arranged as I produced the mix. I’d give them out to my golfing friends so they could listen in their cars as they traveled all over the country on the golf tour. I called it the KYSS tape series. KYSS standing for: “Know You’re Someone Special!

So one of the first jobs I applied for after my golfing career was finished was at an FM Christian Music Radio Station as an announcer. I got the job! The only demo I had for the station manager to listen to was one of those home-made KYSS tapes. I was making a living, making a profit, while at a hobby,now turned into a job, which I loved! (Needless to say I had a passion for Christian Radio! I spent 15 1/2 years at that same station!)

That passion leads to the second p: profit. Will your passion profit you? I don’t just mean this in the sense of money. Will your passion promote personal development. Can you learn a new skill. As Dani Johnson says, “The marketplace pays for value. Your value is your skill.” If you can learn a new skill or enhance one centered around that passion of something you enjoy, you have the ingredients to making a profit.

Maybe you are in the ministry. You love to write, speak, and minister God’s love. Can you find avenues to publish your work? Is it possible to have a video ministry and on-line presence?

Yes you can use a ministry marketing plan to find ways to profit from your God given gifts!

You could be a stay at home mom that has a passion for writing greeting cards or encouraging people with thoughtful crafts.. Can that love for being an encourager be turned into a computer based home business?

Yes! There is a company called Send Out Cards. I love the motto of this home based business: “Changing Lives One Card At A Time.”

Maybe you are that marketplace man, businessman, who enjoys people and serving with excellence in advertising, business building, or construction. If you enjoy it, you don’t dread getting up in the morning but look at each day as an exciting opportunity to grow, do business, and impact those around you positively!

Ken Blanchard,the co-author of the “One Minute Manager” states: ”Profit is applause for taking care of customers and creating a motivating environment for employees.”

Employees, clients, co-workers….which leads us to the third “P”….PEOPLE!

Part II coming soon.